Advertise with Pants Required
Reach the people who actually leave the house.
Advertising for local businesses in St. Cloud, Sartell, Sauk Rapids, Waite Park and St. Joseph.
- Weekly email: every Thursday, the weekend's best events.
- Printed mailer: a monthly card in every mailbox, with a calendar worth keeping.
- Web and social: pantsrequired.com, plus Facebook and TikTok.
Printed mailer (per mailing)
| Spot | About 5,000 homes | About 10,000 homes |
|---|---|---|
| Standard: business-card size, includes a mention in the weekly email | $249 | $449 |
| Large: double size | $449 | $799 |
| Featured: double size, top of the cover, one per mailing | $499 | $899 |
Home counts are approximate; you get the exact count before printing. One business per category.
Weekly email (per issue)
| Placement | Price |
|---|---|
| Main sponsor: one per issue, right in the middle of the email | $25 |
| Small text ad: a short line with your link | $10 |
| Featured Event: top of the events list in two issues, a social post, and a labeled Featured spot at the top of our events page | $149(nonprofits half off) |
Email prices are set each quarter as readership grows. Paid dates keep their price.
Commit and save
Book several at once and save on every one, even when you pay month by month.
Mailer, any spot size (a standard spot shown):
- 1 mailing: $249
- 3 mailings, 5% off: $236 each
- 6 mailings, 10% off: $224 each
Weekly email, main sponsor and small text ads:
- 4 issues: 10% off
- 13 issues: 15% off
- 26 and 52 issues: coming soon
Founding advertiser offer (first 10 businesses only)
Our best rates for your first six months: 10% off every mailer spot ($224 for a standard spot to about 5,000 homes) and 20% off the weekly email. Plus $1 in ad credit for every new subscriber your own signup link brings in, up to $200 a month toward future ads. Founding rates and commit discounts don't stack; you get whichever saves you more.
Marketing help, monthly
| Service | Price |
|---|---|
| Website care: hosting, monthly maintenance, basic SEO and monthly reports | $50/mo |
| Google profile management: hours, photos, posts and review replies kept current | $149/mo |
| Bundle: website care, Google profile, and one email sponsor spot a month (a $224 value) | $199/mo |
How it works
- Simple ad design is free: send your logo, message and offer.
- Every paid spot is clearly labeled, and free listings stay free. Our picks are never for sale.
- See it working: give our readers a deal for the code word “Are Pants Required?”
- Email sponsors pick their dates, up to 2 main spots a month. Paid dates keep their price.
- A mailing prints once 12 spots are reserved; spots are paid before printing.
- Monthly services cancel with 30 days' notice.
- If we get something wrong in print, we rerun it free.
Get started
Email ads@pantsrequired.com or call (320) 640-1699 with your business name and what you'd like to run. We'll reply within one business day.
Rates as of October 2026.